Marketing For Cab Firms
Do Cab Companies Need To Use Marketing
All cab companies (big and small, local and national) will have to use marketing in one form or another.
However, cab businesses are very different to many other kinds of business, in that lots of their business comes direct (rather than them using ‘lead generation’ promotion) as an outcome of marketing exposure.
Many taxi companies will accept nonchalant customers (customers that simply need a fast ride in the place Taxi Little Berkhamstead of reserving ahead) however some will only take company from bookings. Therefore the marketing of each of these ‘kinds’ of taxi company are going to be different.
Marketing For Local And National Taxi Businesses
There are an extensive number of cab businesses across the UK as well as the rivalry is growing as new firms start up.
Cab firms do not need to worry about ‘brand loyalty’ or repeat customers as other commercial businesses because of the variety of customers they’ll manage.
Some taxi businesses aim for ‘big fares’ (airport pickups/drop-offs or unsociable hour work) and some will handle daytime short runs and so the promotion will need to be aimed to the type of customers that are being targeted. Some cab firms do anything, no particular kinds of fare are being targeted, any customer that is willing to pay is good.
To be a enormous regions of drawing in visitors and possible fares, websites and internet marketing is just starting to play a larger role with cab businesses.
Promotion Essentials For Taxi Companies
Most taxi companies aim to really have a memorable phone number, in order that when a need arises (someone wants a cab raise to the train station or lift home from the pub) they’ll telephone the taxi firm out of their mobile phone.
So that just by driving around during the day, they may be advertising to the subconscious, most taxi businesses have their phone number or website prominently displayed on their cabs.